MCQ On Digital Marketing: Digital Marketing MCQs

a) Philip Kotler

Explanation: The Father of modern Marketing is Philip Kotler. Philip Kotler is widely considered the Father of modern Marketing. He also introduced the concept of market segmentation with his focus on ‘segmentation and targeting’. Philip Kotler is an eminent American Marketing scientist and a University professor also known by the title “Father of modern marketing”. A professor at Northwestern University, he has been teaching marketing for over 60 years and has authored more than 35 books & 600 articles from concepts like 4 Ps of marketing to customer centricity, brand strategies, & more. Author of more than two hundred books and five thousand articles, he is one of the most highly regarded experts in marketing today

d) All of the above are correct

Explanation: Digital marketing is the most revolutionary marketing technique that has been gaining momentum in recent years.. Digital marketing online is vital to the success of your business. The rise of mobile adoption by consumers has created an invaluable opportunity to engage existing customers in fun and creative ways while also capturing new clients.

Digital marketing is very important due to a lot of reasons such as:

1- Digital marketing provides the ability to reach prospects at scale and engage them with relevant content and messaging.

2- It has a higher conversion rate.

3- You can generate more customers online using digital marketing.

4- It increases sales and revenue.

5- It’s readily available, affordable, and offers a wide range of benefits.

6- Digital marketing provides the ability to reach prospects at scale and engage them with relevant content and messaging.

7- Digital Marketing is a simple, dynamic, an inexpensive and easily measurable form of marketing that yields high return on investment and maximizes reach.

8- Marketing with a digital approach allows businesses to reach potential customers at any time.

9-It spreads brand awareness, generates sales and ultimately facilitates greater returns on investment

10- A digital approach to marketing supports business growth

d) Both A & B

Explanation: Both online and offline marketing are the pillars of Digital Marketing.

Digital marketing refers to a marketing technique used for promotion of business and products or services on online or offline platforms.

Online Marketing:

Online digital marketing is a way of keeping your business in front of potential customers 24/7.
It is a highly targeted, measurable and cost-effective way to connect with customers, even those that may not have heard of your business name or seen your products or services.

Online digital marketing is an approach to marketing that uses the Internet and related technologies,
such as smartphones and interactive services. Digital Marketing is the use of web, mobile and social media to connect with consumers.

It includes social media marketing, email marketing, search engine marketing (SEM), display advertising, mobile advertising, and search engine optimization (SEO).

Offline Marketing:

Offline marketing is one of the best way of advertising. It uses simple methods like printed materials, pamphlets, trade show and various media such as newspaper, TV and radio to enlighten
people about your product or services. It is a strategy where you market your product offline.
It employs traditional marketing tools as a way of getting your message across. The aim of offline marketing is simple: get people to remember your product and visit your site so they can buy what you are promoting.

Offline marketing is a type of marketing in which businesses plan to use traditional methods such as
direct mailings, flyers, TV and radio advertisements, etc. to market their business. The main aim behind offline marketing is to grab the attention of a customer so that they will buy your products.

Offline marketing unlike online marketing gives you the ability to promote your products in the market
physically and thus make it easy for you to communicate with your customers so that you can persuade them to buy your product or service.

It is a good way for you to reach and interact with consumers directly without the involvement of the internet or high-tech communication methods. It’s old school, yet still provides the opportunity for you to make a memorable impression that can last for a long time. This is one of the most cost-effective marketing tool , since nothing beats face-to-face communication with customers.

It is the world you see outside of the digital world. This is done through tactics such as face to face interactions and television advertisements. Offline marketing is the process of focusing your promotional efforts on creating brand awareness, increasing sales, and
driving revenue in person rather than through digital channels.

This type of marketing is created to reach consumers who are not surrounded by your product or service on a daily basis, or when they are using another medium such as TV, radio or the internet

d) All of the above

Explanation: Digital marketing is often referred to as Web marketing, Online marketing or Internet marketing

d) Both A and B

Explanation: Digital Marketing includes voice broadcast, podcasting, blogging, text messages, Videos, e-mails, blogs, etc

b) It is one of the most in-demand careers with the greatest number of job openings

Explanation: Digital Marketing no doubt is an evolving career path and it is growing rapidly. Nowadays it is one of the most in-demand careers and has the greatest number of jobs

d) All of the above

Explanation: e-mail marketing, viral marketing, social web marketing are all types of Digital Marketing

c) Digital marketing cannot be done online

Explanation: Digital Marketing can be done using both online and offline methods

a) 2

Explanation: The two pillars or the two main pillars of Digital Marketing are online marketing and offline marketing

d) All of the above

Explanation: Radio, TV, Billboard, etc are not traditional forms of Digital Marketing

b) Print advertising

Explanation: Print advertising is not a type of a Digital Marketing activity

a) An ad group is a collection of related keywords and ads

Explanation: The collection of related keywords and ads is called an ad group. Each campaign can have on or more ad groups that share similar targets

a) True

Explanation: Servers are special computers that host a website. Every website you visit or had visited earlier is hosted on a server

a) It is the visible text that is hyperlinked to another page

Explanation: Anchor text also called link title or link label is a clickable text of a link on a page

b) 98% of marketers affirm that offline and online marketing are merging

Explanation: 98% of marketers believe that both online and offline marketing are merging

b) Blog

Explanation: Blogging with good SEO is no doubt a best way to improve search engines rankings

a) Lead generation, call, presentation & sale

Explanation: The sequence of a sales process is Lead generation, call, presentation and sale

d) All of the above

Explanation: There are many social networks available nowadays each with its own benefits and characteristics. Therefore all of the statements above are correct

c) Physical Evidence, Process, People

Explanation: The extended Ps of service marketing are Physical Evidence, Process and People

a) True

Explanation: Real-time bidding (RTB) is a form of programmatic ad buying. RTB uses an automated auction system