MCQ On Digital Marketing: Digital Marketing MCQs

MCQ On Digital Marketing. Digital Marketing is a way or an act to sell different products online using different channels such as mobile apps, social media marketing, pay-per-click advertising. e.t.c. This section has Multiple Choice Questions on the topic of Digital Marketing. These MCQs will help you with all kinds of tests, interviews, and online exams.

MCQ On Digital Marketing


Who is the father of digital marketing ??

a) Philip Kotler
b) Bruce Clay India
c) Justin Hall
d) None of the above


Why digital marketing is important ??

a) It has a higher return on investment and a higher conversion rate
b) it has a higher revenue
c) It shows your customers what your business is made of and how you can help them with their needs
d) All of the above are correct


How many main pillars of digital marketing ??

a) online marketing
b) offline marketing
c) print marketing
d) Both A & B


Digital marketing is often referred to as ??

a) online marketing
b) internet marketing
c) web marketing
d) All of the above


MCQ On Digital Marketing


Digital marketing includes ??

a) voice broadcast
b) podcasting
c) RSA
d) Both A and B


Is digital marketing a good career ??

a) It depends on the skills that a person has
b) It is one of the most in-demand careers with the greatest number of job openings
c) It is not a much-demanding career now
d) None of the above


Which of the following is a type of digital marketing activity ??

a) Email marketing
b) Social web marketing
c) Viral marketing
d) All of the above


What is not true about digital marketing ??

a) Digital marketing is any form of marketing products or services that involves electronic devices
b) Digital marketing can be done online
c) Digital marketing cannot be done online
d) Digital marketing is often referred to as online marketing, internet marketing or web marketing


MCQ On Digital Marketing


How many main pillars of digital marketing ??

a) 2
b) 4
c) 3
d) 5


Which of the following is not a traditional forms of digital marketing ??

a) Radio
b) TV
c) Billboard
d) All of the above


Which of the following is not a type of digital marketing activity ??

a) Social marketing
b) Print advertising
c) Internet marketing
d) e-marketing


What is an ad group ??

a) An ad group is a collection of related keywords and ads
b) An ad group is a collection of related ads
c) An ad group is a collection of related campaign settings and ads
d) An ad group is a library of your ads grouped by category


MCQ On Digital Marketing


Every website is hosted on a server ??

a) True
b) False


What is anchor text ??

a) It is the visible text that is hyperlinked to another page
b) It is the main body of text on a particular web page
c) The text within the left or top panel of a web page
d) It is the most prominent text on the page that the search engines use to assign a title to the page


Which of these statements is correct ??

a) There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget
b) 98% of marketers affirm that offline and online marketing are merging
c) Online marketing professionals are paid 50% less than marketing professionals
d) Around 25% of the global population is now on the Internet


The best way to improve search engine ranking is with ??

a) Video
b) Blog
c) Having at least 500 words of text per page
d) Using a lot of graphics per page


MCQ On Digital Marketing


The sequence of a sales process is ??

a) Lead generation, call, presentation & sale
b) Sale, presentation, Lead generation & call
c) Presentation, Lead generation, Sale & Call
d) Lead generation, Call, Sale & Presentation


Which of the following statements is true ??

a) LinkedIn works best for B2B organizations
b) Pinterest is great for driving traffic to your product catalog on your website
c) Facebook is excellent for businesses that operate in the consumer market
d) All of the above


The extended ps of service marketing mix are ??

a) People, Product, Place
b) Price Physical Evidence, Promotion
c) Physical Evidence, Process, People
d) Product, Process, Physical Environment


Real-time bidding is a form of programmatic buying ??

a) True
b) False
c) Partially True
d) None


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