MCQ On Digital Marketing. Digital Marketing is a way or an act to sell different products online using different channels such as mobile apps, social media marketing, pay-per-click advertising. e.t.c. This section has Multiple Choice Questions on the topic of Digital Marketing. These MCQs will help you with all kinds of tests, interviews, and online exams.
MCQ On Digital Marketing
Who is the father of digital marketing ??
a) Philip Kotler
b) Bruce Clay India
c) Justin Hall
d) None of the above
a) Philip Kotler
Explanation: The Father of modern Marketing is Philip Kotler. Philip Kotler is widely considered the Father of modern Marketing. He also introduced the concept of market segmentation with his focus on ‘segmentation and targeting’. Philip Kotler is an eminent American Marketing scientist and a University professor also known by the title “Father of modern marketing”. A professor at Northwestern University, he has been teaching marketing for over 60 years and has authored more than 35 books & 600 articles from concepts like 4 Ps of marketing to customer centricity, brand strategies, & more. Author of more than two hundred books and five thousand articles, he is one of the most highly regarded experts in marketing today
Why digital marketing is important ??
a) It has a higher return on investment and a higher conversion rate
b) it has a higher revenue
c) It shows your customers what your business is made of and how you can help them with their needs
d) All of the above are correct
d) All of the above are correct
Explanation: Digital marketing is the most revolutionary marketing technique that has been gaining momentum in recent years.. Digital marketing online is vital to the success of your business. The rise of mobile adoption by consumers has created an invaluable opportunity to engage existing customers in fun and creative ways while also capturing new clients.
Digital marketing is very important due to a lot of reasons such as:
1- Digital marketing provides the ability to reach prospects at scale and engage them with relevant content and messaging.
2- It has a higher conversion rate.
3- You can generate more customers online using digital marketing.
4- It increases sales and revenue.
5- It’s readily available, affordable, and offers a wide range of benefits.
6- Digital marketing provides the ability to reach prospects at scale and engage them with relevant content and messaging.
7- Digital Marketing is a simple, dynamic, an inexpensive and easily measurable form of marketing that yields high return on investment and maximizes reach.
8- Marketing with a digital approach allows businesses to reach potential customers at any time.
9-It spreads brand awareness, generates sales and ultimately facilitates greater returns on investment
10- A digital approach to marketing supports business growth
How many main pillars of digital marketing ??
a) online marketing
b) offline marketing
c) print marketing
d) Both A & B
d) Both A & B
Explanation: Both online and offline marketing are the pillars of Digital Marketing.
Digital marketing refers to a marketing technique used for promotion of business and products or services on online or offline platforms.
Online Marketing:
Online digital marketing is a way of keeping your business in front of potential customers 24/7.
It is a highly targeted, measurable and cost-effective way to connect with customers, even those that may not have heard of your business name or seen your products or services.
Online digital marketing is an approach to marketing that uses the Internet and related technologies,
such as smartphones and interactive services. Digital Marketing is the use of web, mobile and social media to connect with consumers.
It includes social media marketing, email marketing, search engine marketing (SEM), display advertising, mobile advertising, and search engine optimization (SEO).
Offline Marketing:
Offline marketing is one of the best way of advertising. It uses simple methods like printed materials, pamphlets, trade show and various media such as newspaper, TV and radio to enlighten
people about your product or services. It is a strategy where you market your product offline.
It employs traditional marketing tools as a way of getting your message across. The aim of offline marketing is simple: get people to remember your product and visit your site so they can buy what you are promoting.
Offline marketing is a type of marketing in which businesses plan to use traditional methods such as
direct mailings, flyers, TV and radio advertisements, etc. to market their business. The main aim behind offline marketing is to grab the attention of a customer so that they will buy your products.
Offline marketing unlike online marketing gives you the ability to promote your products in the market
physically and thus make it easy for you to communicate with your customers so that you can persuade them to buy your product or service.
It is a good way for you to reach and interact with consumers directly without the involvement of the internet or high-tech communication methods. It’s old school, yet still provides the opportunity for you to make a memorable impression that can last for a long time. This is one of the most cost-effective marketing tool , since nothing beats face-to-face communication with customers.
It is the world you see outside of the digital world. This is done through tactics such as face to face interactions and television advertisements. Offline marketing is the process of focusing your promotional efforts on creating brand awareness, increasing sales, and
driving revenue in person rather than through digital channels.
This type of marketing is created to reach consumers who are not surrounded by your product or service on a daily basis, or when they are using another medium such as TV, radio or the internet
Digital marketing is often referred to as ??
a) online marketing
b) internet marketing
c) web marketing
d) All of the above
d) All of the above
Explanation: Digital marketing is often referred to as Web marketing, Online marketing or Internet marketing
MCQ On Digital Marketing
Digital marketing includes ??
a) voice broadcast
b) podcasting
c) RSA
d) Both A and B
d) Both A and B
Explanation: Digital Marketing includes voice broadcast, podcasting, blogging, text messages, Videos, e-mails, blogs, etc
Is digital marketing a good career ??
a) It depends on the skills that a person has
b) It is one of the most in-demand careers with the greatest number of job openings
c) It is not a much-demanding career now
d) None of the above
b) It is one of the most in-demand careers with the greatest number of job openings
Explanation: Digital Marketing no doubt is an evolving career path and it is growing rapidly. Nowadays it is one of the most in-demand careers and has the greatest number of jobs
Which of the following is a type of digital marketing activity ??
a) Email marketing
b) Social web marketing
c) Viral marketing
d) All of the above
d) All of the above
Explanation: e-mail marketing, viral marketing, social web marketing are all types of Digital Marketing
What is not true about digital marketing ??
a) Digital marketing is any form of marketing products or services that involves electronic devices
b) Digital marketing can be done online
c) Digital marketing cannot be done online
d) Digital marketing is often referred to as online marketing, internet marketing or web marketing
c) Digital marketing cannot be done online
Explanation: Digital Marketing can be done using both online and offline methods
MCQ On Digital Marketing
How many main pillars of digital marketing ??
a) 2
b) 4
c) 3
d) 5
a) 2
Explanation: The two pillars or the two main pillars of Digital Marketing are online marketing and offline marketing
Which of the following is not a traditional forms of digital marketing ??
a) Radio
b) TV
c) Billboard
d) All of the above
d) All of the above
Explanation: Radio, TV, Billboard, etc are not traditional forms of Digital Marketing
Which of the following is not a type of digital marketing activity ??
a) Social marketing
b) Print advertising
c) Internet marketing
d) e-marketing
b) Print advertising
Explanation: Print advertising is not a type of a Digital Marketing activity
What is an ad group ??
a) An ad group is a collection of related keywords and ads
b) An ad group is a collection of related ads
c) An ad group is a collection of related campaign settings and ads
d) An ad group is a library of your ads grouped by category
a) An ad group is a collection of related keywords and ads
Explanation: The collection of related keywords and ads is called an ad group. Each campaign can have on or more ad groups that share similar targets
MCQ On Digital Marketing
Every website is hosted on a server ??
a) True
b) False
a) True
Explanation: Servers are special computers that host a website. Every website you visit or had visited earlier is hosted on a server
What is anchor text ??
a) It is the visible text that is hyperlinked to another page
b) It is the main body of text on a particular web page
c) The text within the left or top panel of a web page
d) It is the most prominent text on the page that the search engines use to assign a title to the page
a) It is the visible text that is hyperlinked to another page
Explanation: Anchor text also called link title or link label is a clickable text of a link on a page
Which of these statements is correct ??
a) There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget
b) 98% of marketers affirm that offline and online marketing are merging
c) Online marketing professionals are paid 50% less than marketing professionals
d) Around 25% of the global population is now on the Internet
b) 98% of marketers affirm that offline and online marketing are merging
Explanation: 98% of marketers believe that both online and offline marketing are merging
The best way to improve search engine ranking is with ??
a) Video
b) Blog
c) Having at least 500 words of text per page
d) Using a lot of graphics per page
b) Blog
Explanation: Blogging with good SEO is no doubt a best way to improve search engines rankings
MCQ On Digital Marketing
The sequence of a sales process is ??
a) Lead generation, call, presentation & sale
b) Sale, presentation, Lead generation & call
c) Presentation, Lead generation, Sale & Call
d) Lead generation, Call, Sale & Presentation
a) Lead generation, call, presentation & sale
Explanation: The sequence of a sales process is Lead generation, call, presentation and sale
Which of the following statements is true ??
a) LinkedIn works best for B2B organizations
b) Pinterest is great for driving traffic to your product catalog on your website
c) Facebook is excellent for businesses that operate in the consumer market
d) All of the above
d) All of the above
Explanation: There are many social networks available nowadays each with its own benefits and characteristics. Therefore all of the statements above are correct
The extended ps of service marketing mix are ??
a) People, Product, Place
b) Price Physical Evidence, Promotion
c) Physical Evidence, Process, People
d) Product, Process, Physical Environment
c) Physical Evidence, Process, People
Explanation: The extended Ps of service marketing are Physical Evidence, Process and People
Real-time bidding is a form of programmatic buying ??
a) True
b) False
c) Partially True
d) None
a) True
Explanation: Real-time bidding (RTB) is a form of programmatic ad buying. RTB uses an automated auction system
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