Marketing Multiple Choice Questions. MCQs related to Marketing And Marketing Management
Marketing Multiple Choice Questions
Today’s marketers need ??
a) Neither creativity nor critical thinking skills
b) Both creativity and critical thinking skills
c) Critical thinking skills but not creativity
d) Creativity but not critical thinking skills
b) Both creativity and critical thinking skills
Which of the following is a strategic marketing planning tool ??
a) The market share/market growth (BCG) matrix
b) The consumer scanning model
c) A market vulnerability/business opportunity matrix
d) Market sheet analysis
a) The market share/market growth (BCG) matrix
_____ simply refers to product planning ??
a) Merchandising
b) Assembling
c) R & D
d) None of these
a) Merchandising
Which of the following is not a sales promotion tool ??
a) Discount
b) Dealer contest
c) Advertisement
d) Consumer contest
c) Advertisement
Which of the following is not included in the micro environment ??
a) Suppliers
b) Publics
c) Economic
d) Customers
c) Economic
Marketing Multiple Choice Questions
The group of elements price, product, promotion and place constitute ??
a) market mix
b) marketing mix
c) product mix
d) promotion mix
b) marketing mix
The marketing side of E-commerce is known as ??
a) E-marketing
b) E-business
c) Interactive marketing
d) none of these
a) E-marketing
The only revenue producing element in the marketing mix is ??
a) Product
b) Price
c) Place
d) Promotion
b) Price
Which of the following is not an element of service marketing mix ??
a) People
b) packaging
c) process
d) physical evidence
a) People
Warehousing creates ______________ utility ??
a) Product utility
b) Place utility
c) Time utility
d) Customer utility
a) Product utility
Marketing Multiple Choice Questions
Which of the following is not an e-marketing tool ??
a) mobile phone
b) cinema
c) i- radio
d) i-kiosks
b) cinema
Marketing is a process of converting the potential customers into ??
a) Actual customers
b) Prospective customers
c) Marketers
d) None of these
a) Actual customers
Who has introduced the concept of market segmentation ??
a) N.H. Borden
b) Rosier
c) Wendell R. Smith
d) None of the above
c) Wendell R. Smith
Setting a price below that of the competition is called ??
a) Skimming
b) Competitive pricing
c) Penetration pricing
d) None of these
c) Penetration pricing
The customer focused philosophy is known as the concept ??
a) Production
b) Product
c) Selling
d) Marketing
d) Marketing
Marketing Multiple Choice Questions
Marketing helps firms to increase their profits by ??
a) Increase in sales
b) Increase in products
c) increase in price
d) increase in customers
d) increase in customers
Which of the following is not an element of service marketing mix ??
a) People
b) Packaging
c) Process
d) Physical evidence
b) Packaging
Tele-marketing is a part of ??
a) Direct marketing
b) Social marketing
c) Viral marketing
d) Relationship marketing
a) Direct marketing
_____ is the process of identifying specific market segments ??
a) Market targeting
b) Target marketing
c) Positioning
d) Marketing
a) Market targeting
Marketing is a function of transferring goods from producers to consumers ??
a) Systematic
b) Economic
c) Management
d) Commercial
d) Commercial
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