Marketing MCQs With Answers. MCQs and Answers on the topic of Marketing
Marketing MCQs With Answers
Trademarks relate to ??
a) Name
b) Registered brand
c) Symbol
d) Design
b) Registered brand
Marketing is a process which aims at ??
a) Satisfaction of customer needs
b) Selling products
c) Production
d) Profit-making
a) Satisfaction of customer needs
Value added services means ??
a) Giving full value for money
b) better value for higher price
c) costlier service
d) Additional service
d) Additional service
The concept of Marketing mix was developed by ??
a) N.H Borden
b) Philip Cotter
c) W. Anderson
d) Stanton
a) N.H Borden
Social marketing is used as an instrument to achieve the goals of ??
a) Marketer
b) Seller
c) Society
d) None of these
c) Society
Marketing MCQs With Answers
E-marketing is a part of ??
a) E-commerce
b) E-cash
c) E-Payment
d) E-mail
a) E-commerce
Demographic segmentation refers to ??
a) The description of the people and the place in society
b) The description of the people’s purchasing behavior
c) The location where people live
d) Geographic regions
a) The description of the people and the place in society
Marketing buzz means ??
a) Viral marketing
b) Virtual marketing
c) De-marketing
d) Social marketing
a) Viral marketing
Logistics means ??
a) Production
b) Flow of goods
c) Consumption
d) Marketing channel
b) Flow of goods
Marketing Management is ??
a) developing marketing strategies to move the company forward
b) managing the marketing process
c) monitoring the profitability of the company
d) the art and science of choosing target markets and growing customers through delivering customer value
d) the art and science of choosing target markets and growing customers through delivering customer value
Marketing MCQs With Answers
Strategic marketing planning establishes the ??
a) Resource base provided by the firm’s strategy
b) Economic impact of additional sales
c) Tactical plans that must be implemented by the entire organization
d) Basis for any marketing strategy
d) Basis for any marketing strategy
Logistics management is a part of ??
a) Production
b) Marketing channel
c) Supply chain management
d) Consumption
c) Supply chain management
Segmentation is the process of ??
a) Dividing the market into homogeneous groups
b) Selecting one group of consumers among several other groups
c) Creating a unique space in the minds of the target consumer
d) None of these
a) Dividing the market into homogeneous groups
The term Marketing refers to ??
a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and satisfaction
d) Planning sales campaigns
c) A philosophy that stresses customer value and satisfaction
The term Marketing Mix describes ??
a) A composite analysis of all environmental factors inside and outside the firm
b) A series of business decisions that aid in selling a product
c) The relationship between a firm’s marketing strengths and its business weaknesses
d) A blending of four strategic elements to satisfy specific target markets
d) A blending of four strategic elements to satisfy specific target markets
Marketing MCQs With Answers
The best channel of distribution for vacuum cleaner is ??
a) Direct marketing
b) Tele marketing
c) Retail chains
d) None of these
a) Direct marketing
Which of the following is NOT an element of the marketing mix ??
a) Distribution
b) Product
c) Target market
d) Pricing
c) Target market
Market expansion is usually achieved by ??
a) More effective use of distribution
b) More effective use of advertising
c) By cutting prices
d) All of the above are suitable tactics
d) All of the above are suitable tactics
What is price skimming ??
a) Setting an initially high price which falls as competitors enter the market
b) Setting a high price which consumers perceive as indicating high quality
c) Setting a low price to “Skim off” a large number of consumers
d) None of the above
a) Setting an initially high price which falls as competitors enter the market
Diversification is best described as which of the following ??
a) Existing products in new markets
b) Existing products in existing markets
c) New products for new markets
d) New products for existing markets
c) New products for new markets
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