Digital Marketing Questions. MCQs on Digital Marketing. The most relevant Digital Marketing Questions for Tests and all kinds of Job Interviews.
Digital Marketing Questions
Marketing Process Involves ??
a) Product
b) Human Needs
c) Demand Flow
d) All of the above
SEO stands for ??
a) Site Engine Optimization
b) Search Engine Optimization
c) Site Efficiency Optimization
d) None of these
Which marketing techniques are most likely to pay you ??
a) Pay click advertising
b) Using social media marketing
c) Posting press
d) Article marketing
Which main objective of branding is ??
a) customers recognize your logo and marketing materials
b) earn trust from your customers
c) Promotional materials that match
d) a unique tagline
Digital Marketing Questions
Website functions which are the most important ??
a) Having free reports
b) Services your company provides
c) Capturing email addresses of visitors
d) Information on every page
What makes the mobile phone the ultimate brand engagement platform ??
a) The mobile phone allows for targeted messages, advertising, and apps to drive engagement
b) The mobile phone enables businesses to use apps to drive engagement
c) The mobile phone allows SMS, Messaging and Social Media to drive engagement
d) The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Of the following website functions which is the most important ??
a) Services your company provides
b) Capturing email addresses of visitors
c) Contact information on every page
d) Having free reports
How much time period is required to get a google page ranking ??
a) 1 week
b) 2 week
c) 2 months
d) More than 3 months
Digital Marketing Questions
How would you describe what multi-channel attribution does ??
a) Gives the conversion credit to the first click
b) Assigns equal percentages for conversions to every step
c) Accredits deserving touchpoints along the conversion journey
d) Gives the conversion credit to the last click
Location is a unique feature of Mobile Marketing because ??
a) It enables brands to hyper-target their customers
b) It allows you to customize the marketing messages to suit the needs of users of a particular location
c) It allows you to personalize your marketing messages to the mobile user in a particular location
d) You can run different campaigns based on the location of the mobile user
Which triggers positive or negative emotions leads to purchase motivation ??
a) Emotional appeal
b) Rational appeal
c) Moral appeal
d) Irrational appeal
Customers in growth stage of life cycle of products are classified as ??
a) Innovators
b) Early adopters
c) Middle majority customers
d) Laggards
Digital Marketing Questions
Product development process after analysis of business next step to be taken is ??
a) Test marketing
b) Penetration marketing
c) One chanal marketing
d) Individual marketing
Which is reflected in web design through ??
a) Different feature stories appealing to different members
b) Content referencing the needs of companies
c) Different navigation options appealing to different members
d) Status of the business in the purchase decision process
Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment ??
a) B2B independent e-marketplace
b) Buyer-oriented marketplace
c) Supplier-oriented marketplace
d) Vertical and horizontal e-marketplace
By bulk buying of items, One aim of e-procurement is to increase savings ??
a) Right quantity
b) Right thing
c) Right quality
d) Right price
Digital Marketing Questions
Which production is related to procurement ??
a) Office supplies
b) Raw materials
c) Information systems
d) Furniture
Is it most ideal to send a press release ??
a) When there is “big news” happening
b) Around the holidays
c) News seems to be slow
d) Tuesday through Thursday for newsworthy
The possibility of website visitors following through on contacting you is ??
a) Offer a package
b) Tell them to call you
c) ”take away” with your contact information
d) Offer testimonials
What is the new content management tool for sweet ??
a) Sitecore
b) CMS Lite
c) Sharepoint
d) None
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