Digital Marketing Questions: Digital Marketing MCQs

Digital Marketing Questions. MCQs on Digital Marketing. The most relevant Digital Marketing Questions for Tests and all kinds of Job Interviews.

Digital Marketing Questions

 

Marketing Process Involves ?? 
a) Product
b) Human Needs
c) Demand Flow
d) All of the above

 

SEO stands for ??

a) Site Engine Optimization
b) Search Engine Optimization
c) Site Efficiency Optimization
d) None of these

 

Which marketing techniques are most likely to pay you ??

a) Pay click advertising
b) Using social media marketing
c) Posting press
d) Article marketing

 

Which main objective of branding is ??

a) customers recognize your logo and marketing materials
b) earn trust from your customers
c) Promotional materials that match
d) a unique tagline

 

Digital Marketing Questions

 

Website functions which are the most important ??

a) Having free reports
b) Services your company provides
c) Capturing email addresses of visitors
d) Information on every page

 

What makes the mobile phone the ultimate brand engagement platform ?? 

a) The mobile phone allows for targeted messages, advertising, and apps to drive engagement
b) The mobile phone enables businesses to use apps to drive engagement
c) The mobile phone allows SMS, Messaging and Social Media to drive engagement
d) The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

 

Of the following website functions which is the most important ??

a) Services your company provides
b) Capturing email addresses of visitors
c) Contact information on every page
d) Having free reports

 

How much time period is required to get a google page ranking ??

a) 1 week
b) 2 week
c) 2 months
d) More than 3 months

 

Digital Marketing Questions

 

How would you describe what multi-channel attribution does ??

a) Gives the conversion credit to the first click
b) Assigns equal percentages for conversions to every step
c) Accredits deserving touchpoints along the conversion journey
d) Gives the conversion credit to the last click

 

Location is a unique feature of Mobile Marketing because ??

a) It enables brands to hyper-target their customers
b) It allows you to customize the marketing messages to suit the needs of users of a particular location
c) It allows you to personalize your marketing messages to the mobile user in a particular location
d) You can run different campaigns based on the location of the mobile user

 

Which triggers positive or negative emotions leads to purchase motivation ??

a) Emotional appeal
b) Rational appeal
c) Moral appeal
d) Irrational appeal

 

Customers in growth stage of life cycle of products are classified as ??

a) Innovators
b) Early adopters
c) Middle majority customers
d) Laggards

 

Digital Marketing Questions

 

Product development process after analysis of business next step to be taken is ??

a) Test marketing
b) Penetration marketing
c) One chanal marketing
d) Individual marketing

 

Which is reflected in web design through ??

a) Different feature stories appealing to different members
b) Content referencing the needs of companies
c) Different navigation options appealing to different members
d) Status of the business in the purchase decision process

 

Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment ??

a) B2B independent e-marketplace
b) Buyer-oriented marketplace
c) Supplier-oriented marketplace
d) Vertical and horizontal e-marketplace

 

By bulk buying of items, One aim of e-procurement is to increase savings ??

a) Right quantity
b) Right thing
c) Right quality
d) Right price

 

Digital Marketing Questions

 

Which production is related to procurement ??

a) Office supplies
b) Raw materials
c) Information systems
d) Furniture

 

Is it most ideal to send a press release ??

a) When there is “big news” happening
b) Around the holidays
c) News seems to be slow
d) Tuesday through Thursday for newsworthy

 

The possibility of website visitors following through on contacting you is ??

a) Offer a package
b) Tell them to call you
c) ”take away” with your contact information
d) Offer testimonials

 

What is the new content management tool for sweet ??

a) Sitecore
b) CMS Lite
c) Sharepoint
d) None

 

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