Digital Marketing MCQs

Digital Marketing MCQs. Multiple Choice Questions on all the topics related to Digital Marketing. This section includes 300+ Multiple Choice Questions and Answers on the topic of Digital Marketing.

Mobile Marketing Questionnaire: MCQs on Mobile Marketing

Mobile Marketing Questionnaire. MCQs on Mobile Marketing.

Mobile Marketing Questionnaire


How many maximum characters are allowed in SMS marketing ??

a) 150 character
b) 160 character
c) 170 character
d) 180 character


What are 2 data-backed push messaging best practices ??

a) Do not use promotional language
b) Send push notification during week (avoid weekends)
c) Schedule push message for afternoon
d) None of the above


What are Native Ads ??

a) Ads that do not mention that they are ads
b) Ads that are built with Java
c) Ads that look & feel like the app
d) All of the above


Which of the following is most common delivery channel for mobile marketing ??

a) text
b) voice call
c) graphic
d) Search engine marketing

Mobile Marketing Questionnaire


Which of the following options can help monetize a free app ??

a) Ad Revenue
b) In-App Purchase
c) Both A and B
d) None of the above


What is the key aspects of sending effective push notifications ??

a) Send highly personalized messages
b) Send with high frequency
c) Both A and B
d) None of the above


Which of the following is not a type of mobile ad extension ??

a) App extension
b) Call extension
c) Sitelink extension
d) Download extension


What is the full form of LBS in mobile marketing ??

a) Lead-based Service
b) List-based Service
c) Location-based Service
d) None of the above

Mobile Marketing Questionnaire


What is true about 2D barcodes ??

a) barcodes cannot scan vertically
b) barcodes cannot scan horizontally
c) A mobile user can scan barcodes in the environment to access associated information
d) Both B and C


Which of the following is the form of mobile marketing ??

a) text
b) voice call
c) graphic
d) All of the above


One advantage of Mobile marketing is that it is not ??

a) Inferior in its creative possibilities
b) Place-based media
c) Prone to security breaches
d) Dependent on GPS systems


What is Impression Share ??

a) The percentage of times your ad was displayed divided by all possible impressions for that search term
b) The percentage of times your ad was displayed when it was eligible to be displayed
c) The percentage of times your ad was displayed higher than your primary competitor
d) The percentage of impressions you lost due to a low ad rank

Mobile Marketing Questionnaire


Which of the following marketing based on very small specific geographical location ??

a) Hyperlocal marketing
b) SMS marketing
c) QR codes
d) All of the above


More free users leads to ??

a) At More Ad Revenue
b) Less Ad Revenue
c) No change in Ad Revenue
d) None of the above


Mobile marketing to-date is most successful among ??

a) Younger consumers
b) Asian consumers
c) Both (a) and (b)
d) Spanish consumers


How many percent of adults primarily use their smartphones to access content ??

a) 0.85
b) 0.9
c) 0.95
d) 0.97

Mobile Marketing Questionnaire


Recently we analyzed thousands of apps to flesh out key trends. Which trend did we not see ??

a) People spend more time with apps if they own a large screen mobile device
b) Overall time in app has increased over the last year
c) Smartphone users spend more time with apps than tablet users
d) Users who find your app organically and users who come from ads perform the same once in-app


In the Freemium model typically what percentage of users pay ??

a) Almost all users – over 90%
b) Most Users – over 60%
c) Few Users – less than 20%
d) Users do not pay


Smart link to your app should auto-redirect based on which of the following parameters ??

a) Device type and OS
b) Screen size
c) OEM Brand
d) All of the above


What type of devices may not have Google play installed ??

a) Amazon Fire tablets
b) Very low cost devices
c) Devices sold in China
d) All of the above

Mobile Marketing Questionnaire


What metric should be used by an app developer to measure the maximization of Ad Revenue on his app ??

a) eCOM
b) eCPA
c) eCPI
d) None of the above


At stage of user browsing app store page of your app what is the objective ??

a) Maximize usage
b) Maximize conversion
c) Maximize interest
d) All of the above


How many percent of mobile web users abandon pages if they don’t load within 10 seconds ??

a) 0.6
b) 0.65
c) 0.7
d) 0.75


SEO Quiz For Beginners: SEO Multiple Choice Questions

SEO Quiz For Beginners. Search Engine Optimization Questions and Answers.

SEO Quiz For Beginners


What does the term sandbox mean in SEO ??

a) This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
b) A special category of sites that are listed in kid-safe searches
c) The box with paid ads that appear when you perform a search
d) The first 10 search results for a particular keyword


Search engine optimization is the process of _____ of a website or a web page in a search engine’s search results ??

a) Generating Cached Files
b) Getting Meta Tags
c) Increase the visibility
d) None of these


Which of the following can be termed as appropriate Keyword density ??

a) 0.01-0.1%
b) 0.1-1%
c) 3-4%
d) 7-10%


Which of the following tactics can harm your search rankings ??

a) Adding navigation links to your pages template
b) Using text that is the same color as the background of your page
c) Linking to your site from other websites
d) None of the above

SEO Quiz For Beginners


Which of the following can be termed as good keyword selection and placement strategies ??

a) Optimizing five or more keywords per page
b) Copying competitor keywords
c) Targeting the highest searched keywords only
d) Targeting synonyms of the main keyword


What is Page Rank ??

a) The Alexa technology for ranking pages
b) The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it
c) The search relevancy of a page compared to the other pages in the search engine
d) The way Google measures how popular a given page is based on the number and quality of sites that link to it


What does the 302 server response code signify ??

a) It signifies conflict, too many people wanted the same file at the same time
b) The method you are using to access the file is not allowed
c) The page has been permanently removed
d) The page has temporarily moved


All major search engines are case sensitive ??

a) True
b) False

SEO Quiz For Beginners


Which of the following statements about RSS are correct ??

a) It is a Microsoft technology
b) It is a good way of displaying static information
c) It stands for real-time streamlined syndication
d) It is a form of XML


SEO is to improve the volume and ____ to a website from search engines ??

a) Quality of traffic
b) Look and Feel
c) Advertisement
d) None of these


What is a friendly URL ??

a)  a short recognizable URL with relevant keywords
b) that contains hyphens (-)
c) a short URL
d) None of the above


Google webmaster tools can help you with ??

a) Finding queries
b) To check for competitors
c) In finding duplicate or missing titles or descriptions
d) None of the above

SEO Quiz For Beginners


What is the generally accepted difference between SEO and SEM ??

a) SEO tends to be a West coast term, SEM is more East coast
b) SEO refers to organic(natural) listings while SEM covers PPC or paid search
c) No difference, they’re synonymous
d) SEO focuses on organic(natural) search rankings, SEM encompasses all aspects of search marketing


How do sitemaps help a website with search engines ??

a) Search engines can quickly find the new content on a website
b) They help search engines to understand the structure of a website
c) Both (a) and (b)
d) None of the above


Indexing of websites on the internet for the use of search engines is done by ??

a) Quality Raters
b) Spiders
c) Algorithms
d) None of these


Which HTTP server response code indicates a file that no longer exists ??

a) 401
b) 301
c) 500
d) 404

SEO Quiz For Beginners


Why are long-tail searches closer to resulting in purchasing items ??

a) Because they are easier to compete
b) Because they already have a precise idea of what the user is looking for
c) Because long-tail searches are popular
d) None of the above options


What does the 301 server response code signify ??

a) Moved Permanently
b) Syntax error in the request
c) Not Modified
d) Payment is require


How can meta description tags help with the practice of search engine optimization ??

a) They are an important ranking factor in the search algorithms
b) They serve as the copy that will entice searchers to click on your listing
c) They help to tell the engines which keywords are most important on your page
d) Meta descriptions are not important


SEO MCQ Questions: SEO Multiple Choice Questions

SEO MCQ Questions. Multiple Choice Questions related to Search Engine Optimization. This section includes all the relevant SEO MCQ Questions.

SEO MCQ Questions


What does SEO stand for ??

a) Search Electronic Optimization
b) Search Engine Optimum
c) Search Engine Optimization
d) None of the above


Which of the following items search engines don’t want ??

a) keyword stuffing
b) buying links
c) poor user experience
d) All of the above


For SEO site content should have ??

a) meta descriptions
b) title tags
c) Both A and B
d) None of the above


What is anchor text in SEO ??

a) It is the most prominent text on the page that the search engines use to assign a title to the page
b) It is the visible text that is hyperlinked to another page
c) It is the text within the left or top panel of a web page
d) It is the main body of text on a particular web page

SEO MCQ Questions


Search page engine optimization refers to ??

a) a technique used to improve a website’s structure
b) To make use of different techniques to improve rankings in search engines
c) helps sitemaps to be crawled faster by search engines
d) None of these


What is keyword density ??

a) The number of times the keyword is used / (divided by) the total word count on the page
b) The number of times the keyword is used * (multiplied by) the total word count on page
c) The number of times the keyword is used x (multiplied by) the total word count on page
d) The number of times the keyword is used in the page description


Which of the following statement is not true ??

a) There are hundreds of search engines vying for user attention, with no clear leader having yet emerged
b) They are arguably the Internet’s “killer app.”
c) They are monetized almost exclusively by search engine marketing
d) They have solved the problem of how users instantly find information on the Internet


What does SERP Stand for ??

a) Software engineering research and practice
b) Search engine results pages
c) Search engine result position
d) Search engine ranking protocols

SEO MCQ Questions


What is meta description ??

a) A description of your company that is displayed above the title tag
b) A short description of your web page that lets a search engine know what the page is about
c) A place to put the keyword for a page
d) All of these


What aspects of a hyperlink are not important for SEO ??

a) The place to which the link leads
b) The visibility of the link text
c) The place from which the link originates
d) The anchor text especially the keywords in it


What is full form of FFA pages ??

a) Free for Alternative links
b) Free for All Search Engine
c) Free for All links
d) Free for Alexa


Domain authority is a metric maintained by ??

a) Bing
b) Google
c) Moz
d) Yahoo

SEO MCQ Questions


Pages that are linked from other search engine is known as ??

a) crawled pages
b) indexed pages
c) unindexed pages
d) root pages


If a website’s search engine saturation with respect to a particular search engine is 20% what does it mean ??

a) 20% of the web pages of the website have been indexed by the search engine
b) Only 20% of the pages of the website will be indexed by the search engine
c) 20% of the pages of the website will never be indexed
d) None of the above


Which of the following factors have an impact on the Google PageRank ??

a) The text used to describe the inbound link to a page of a website
b) The total number of inbound links to a page of a website
c) The subject matter of the site providing the inbound link to a page of a website
d) The number of outbound links on the page that contains the inbound link to a page of a website


How long does it take for SEO to work ??

a) 3 Months or above
b) 1 Week
c) 1 Month
d) 1 Year

SEO MCQ Questions


Which of the following search engine offers a popular list of the top 50 most searched keywords ??

a) Google
b) Yahoo
c) Bing
d) Lycos


Google is more inclined towards keywords found ??

a) At the beginning of title tags
b) At the ending of title tags
c) In the middle of title tags
d) None of these


What does SEM stand for ??

a) Standard Elimination
b) Search Engine Marketing
c) Self Employed Marketers
d) None of these


Which on-page element carries the most weight for SEO ??

a) Headings
b) The meta keywords tag
c) The title tag
d) None of above


Content Marketing Questions: MCQs On Content Marketing

Content Marketing Questions. Multiple Choice Questions related to Content Marketing. These questions are good to understand the concept of Content Marketing.

Content Marketing Questions


What is content marketing ??

A. Retain an audience by creating and sharing relevant articles
B. Development and distribution of relevant useful content
C. Attract and engage an audience by creating and sharing relevant articles and media
D. All of the above


In Content marketing the content should be ??

A. valuable
B. relevant
C. consistent
D. All of the above


What does content marketing include ??

A. educational articles
B. e-books
C. Videos
D. All of the above


What does CTA stand for ??

A. Click through art
B. Click through amp
C. Call to action
D. Call to arms

Content Marketing Questions


Which of the following does content marketing helps with ??

B. Brand building
C. Social media
D. All of the above


What does CMS stand for ??

A. Content Management System
B. Content Management Services
C. Computer Master Science
D. Competent Maleware Safety


Which of the following is true ??

A. You can leverage paid advertising to put your best content in front of the right target audience.
B. Before creating more social media platforms, B2C content marketers should make sure that they’re using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with.
D. All of the above


Approximately how many businesses’ content marketing is used ??

A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%

Content Marketing Questions


Content marketing aims ??

A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. None of the above


Which of the following is not a goal of Content Marketing ??

A. Engagement
B. Sales
C. Customer novice
D. Up-selling


To make the business case for Content Marketing you must present ??

A. Your objectives and KPIs
B. Your challenges and impact
C. Industry best practices
D. All of the above


Which of the following is false ??

A. Knowing your customer’s intent helps you create content for the moments that matter
B. You must be ready to compare the value of Content Marketing with other marketing initiatives
C. Both A and B are true
D. Both A and B are false

Content Marketing Questions


Content marketing is not ??

A. A strategic marketing approach
B. Just another name for social media marketing
C. Focused on creating and distributing valuable, relevant, and consistent content
D. Able to attract and retain a clearly defined audience


Content marketing is about creating editing and maintaining content, true or false ??

A. True
B. False


Why is content marketing so important ??

A. It answers your audience’s questions
B. You can improve conversions and generate leads
C. Both of the above
D. None of these


What makes a good content marketer ??

A. One who truly understand the needs of his audience
B. Needs to be value-focused
C. Both of the above
D. None of these


Digital Marketing Interview Questions: Digital Marketing MCQ

Digital Marketing Interview Questions. MCQs related to Digital Marketing.

Digital Marketing Interview Questions


What does digital marketing do ??

a) it ensures that the website is easily found by the target audience
b) it is a strategy for improving a website’s content (articles/blogs)
c) It only improves the SEO related things
d) None of these


What is keyword in digital marketing ??

a) a word or a group of words used to perform a search in a search engine
b) a phrase or word people type into search engines to look for something
c) both (a) and (b)
d) None of these


E-business is ??

a) Email business
b) Electronic business
c) Extra business
d) None of these


What is lead generation in digital marketing ??

a) to make more customers using door-to-door campaign
b) process of attracting leads (customers) with a marketing software system to convert them into paying customers
c) a strategy by which you target your audience using newspapers and letters
d) None of these


Digital Marketing Interview Questions


Which one is the best way to promote a business online ??

a) It offers a lot of helpful and free information
b) To collect as much information as possible
c) to advertise your company’s product
d) All of the above


A Robust Social Media Plan includes which of the following ??

a) A long-term schedule identifying when to post content
b) A list of content that mimics competitor content
c) All of your online business goals
d) A list of friends who can post on the accounts


What is digital marketing strategy ??

a) a campaign using social media that includes partnerships with influencers
b) a strategy to drive leads
c) a strategy that describes how to grow your business using online channels
d) All of these


Promotion mix includes Sales Promotion, Personal Selling, Advertising and ??

a) Marketing
b) Sales
c) Publicity
d) None of these


Digital Marketing Interview Questions


When is it most ideal to send a press release ??

a) Only around the holidays
b) When the news seems to be slow
c) Tuesday through Thursday for anything newsworthy
d) Only when there is “big news” happening


_____ is an example of business to business services ??

a) Youtube brand channel
b) Google
c) Yahoo
d) None of the above


What is e-business ??

a) an organization using electronic media to purchase from its suppliers
b) any electronically mediated communication between an organization and its stakeholders
c) an organization using electronic media to sell directly to its customers
d) the use of electronic communications for all business processes


Marketing information includes ??

a) P2P knowledge
b) Knowledge of Customer Requirement
c) Industries knowledge
d) None of the above


Digital Marketing Interview Questions


Digital marketing is any form of marketing products or services that involves ??

a) Electronic devices
b) PDFs
c) Television
d) Radio


What is in digital marketing ??

a) advertising using digital channels such as search engines
b) method by which companies endorse goods, services, and brands
c) Both (a) and (b)
d) None of the above


What is a digital agency ??

a) it focuses on the deep SEO tactics
b) it provides you more customers by charging more money
c) it focuses mainly on marketing your services, products, and business in digital media
d) None of the above


Digital Marketing Quiz: Digital Marketing MCQs

Digital Marketing Quiz. Multiple Choice Questions related to Digital Marketing.

Digital Marketing Quiz


_____ is a form of digital marketing that describes the use of the social web and social media ??

a) Pay Per Click (PPC)
b) Digital Asset Optimization (DAO)
c) Social Media Marketing (SMM)
d) Search Engine Optimization (SEO)


Which design approaches help in building sites that are optimized for various screen sizes ??

a) Mobile optimized design
b) Responsive web design
c) Progressive enhancement
d) Adaptive web design


What are the key considerations for people in sales while they use social media for selling (Social Selling) ??

a) Check if their clients are on social media and then connect with them on the relevant social networks
b) Avoid using social media to sell
c) Build their professional brand and then position themselves as subject matter experts in their field to build credibility
d) Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts


In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as ??

a) Web 2.0
b) Web 3.0
c) Web 1.0
d) Web 3.0


Digital Marketing Quiz


Why did Internet Service providers clamp down on personal emails being used for mailing purposes ??

a) Because it would use excessive server resources
b) Because they couldn’t check who was opening the email
c) Because it would slow down the network
d) Because it was against the email user guidelines


Marketing that moves away from a transaction-based effort to a conversation and can be described as a situation or mechanism through which marketers and a customer interact usually in real-time is called ??

a) Direct Marketing
b) Electronic marketing
c) Interactive Marketing
d) Indirect Marketing


An idea for a possible product that company will offer is classified as ??

a) product idea
b) product image
c) customer management
d) none of the above


Media and message are considered as ________ in communication process ??

a) tools
b) channels
c) functions
d) parties


Digital Marketing Quiz


Stage in which purchase intention is transformed into purchase decision is called ??

a) need recognition
b) information search
c) purchase decision
d) both b and c


In Communication process, receiver and sender are classified as ??

a) functions
b) parties
c) tools
d) channels


This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site ??

a) Contextual marketing
b) Search retargeting
c) Remarketing
d) Both a & b


Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called ??

a) channeling
b) buyer readiness
c) channel designing
d) strategic


Digital Marketing Quiz


Customer is _________ if customer’s expectations and products performance matches ??

a) satisfied
b) dissatisfied
c) delighted
d) none of these


Procedure in marketing which consists of enlisting opinion leaders as brand ambassadors is called ??

a) Leading
b) online
c) Buz
d) none of the above


This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems ??

a) Direct Marketing
b) interactive marketing
c) Electronic marketing
d) internet marketing


What behavior highly involved consumer buying behavior while perceiving significant differences between brands ??

a) complex behavior
b) variety seeking behavior
c) dissonance reducing behavior
d) habitual behavior


Digital Marketing Quiz


Which Products like as “VHS tapes” ??

a) product classes
b) branding
c) product forms
d) product perception


Profits related to a new product in its introductory stage of profit related to new product ??

a) negative
b) positive
c) higher
d) declining


Which way of consumers feel or perceive towards an actual product or potential market offering ??

a) sales concept
b) product images
c) product idea
d) customer management


What classified by decoding, feedback, encoding and response are together in communication process ??

a) communication tools
b) communication channels
c) communication parties
d) communication function


Digital Marketing Questions: Digital Marketing MCQs

Digital Marketing Questions. MCQs on Digital Marketing. The most relevant Digital Marketing Questions for Tests and all kinds of Job Interviews.

Digital Marketing Questions


Marketing Process Involves ?? 
a) Product
b) Human Needs
c) Demand Flow
d) All of the above


SEO stands for ??

a) Site Engine Optimization
b) Search Engine Optimization
c) Site Efficiency Optimization
d) None of these


Which marketing techniques are most likely to pay you ??

a) Pay click advertising
b) Using social media marketing
c) Posting press
d) Article marketing


Which main objective of branding is ??

a) customers recognize your logo and marketing materials
b) earn trust from your customers
c) Promotional materials that match
d) a unique tagline


Digital Marketing Questions


Website functions which are the most important ??

a) Having free reports
b) Services your company provides
c) Capturing email addresses of visitors
d) Information on every page


What makes the mobile phone the ultimate brand engagement platform ?? 

a) The mobile phone allows for targeted messages, advertising, and apps to drive engagement
b) The mobile phone enables businesses to use apps to drive engagement
c) The mobile phone allows SMS, Messaging and Social Media to drive engagement
d) The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement


Of the following website functions which is the most important ??

a) Services your company provides
b) Capturing email addresses of visitors
c) Contact information on every page
d) Having free reports


How much time period is required to get a google page ranking ??

a) 1 week
b) 2 week
c) 2 months
d) More than 3 months


Digital Marketing Questions


How would you describe what multi-channel attribution does ??

a) Gives the conversion credit to the first click
b) Assigns equal percentages for conversions to every step
c) Accredits deserving touchpoints along the conversion journey
d) Gives the conversion credit to the last click


Location is a unique feature of Mobile Marketing because ??

a) It enables brands to hyper-target their customers
b) It allows you to customize the marketing messages to suit the needs of users of a particular location
c) It allows you to personalize your marketing messages to the mobile user in a particular location
d) You can run different campaigns based on the location of the mobile user


Which triggers positive or negative emotions leads to purchase motivation ??

a) Emotional appeal
b) Rational appeal
c) Moral appeal
d) Irrational appeal


Customers in growth stage of life cycle of products are classified as ??

a) Innovators
b) Early adopters
c) Middle majority customers
d) Laggards


Digital Marketing Questions


Product development process after analysis of business next step to be taken is ??

a) Test marketing
b) Penetration marketing
c) One chanal marketing
d) Individual marketing


Which is reflected in web design through ??

a) Different feature stories appealing to different members
b) Content referencing the needs of companies
c) Different navigation options appealing to different members
d) Status of the business in the purchase decision process


Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment ??

a) B2B independent e-marketplace
b) Buyer-oriented marketplace
c) Supplier-oriented marketplace
d) Vertical and horizontal e-marketplace


By bulk buying of items, One aim of e-procurement is to increase savings ??

a) Right quantity
b) Right thing
c) Right quality
d) Right price


Digital Marketing Questions


Which production is related to procurement ??

a) Office supplies
b) Raw materials
c) Information systems
d) Furniture


The possibility of website visitors following through on contacting you is ??

a) Offer a package
b) Tell them to call you
c) ”take away” with your contact information
d) Offer testimonials


What is the new content management tool for sweet ??

a) Sitecore
b) CMS Lite
c) Sharepoint
d) None


MCQ On Digital Marketing: Digital Marketing MCQs

MCQ On Digital Marketing. Digital Marketing is a way or an act to sell different products online using different channels such as mobile apps, social media marketing, pay-per-click advertising. e.t.c. This section has Multiple Choice Questions on the topic of Digital Marketing. These MCQs will help you with all kinds of tests, interviews, and online exams.

MCQ On Digital Marketing


Who is the father of digital marketing ??

a) Philip Kotler
b) Bruce Clay India
c) Justin Hall
d) None of the above


Why digital marketing is important ??

a) It has a higher return on investment and a higher conversion rate
b) it has a higher revenue
c) It shows your customers what your business is made of and how you can help them with their needs
d) All of the above are correct


How many main pillars of digital marketing ??

a) online marketing
b) offline marketing
c) print marketing
d) Both A & B


Digital marketing is often referred to as ??

a) online marketing
b) internet marketing
c) web marketing
d) All of the above


MCQ On Digital Marketing


Digital marketing includes ??

a) voice broadcast
b) podcasting
c) RSA
d) Both A and B


Is digital marketing a good career ??

a) It depends on the skills that a person has
b) It is one of the most in-demand careers with the greatest number of job openings
c) It is not a much-demanding career now
d) None of the above


Which of the following is a type of digital marketing activity ??

a) Email marketing
b) Social web marketing
c) Viral marketing
d) All of the above


What is not true about digital marketing ??

a) Digital marketing is any form of marketing products or services that involves electronic devices
b) Digital marketing can be done online
c) Digital marketing cannot be done online
d) Digital marketing is often referred to as online marketing, internet marketing or web marketing


MCQ On Digital Marketing


How many main pillars of digital marketing ??

a) 2
b) 4
c) 3
d) 5


Which of the following is not a traditional forms of digital marketing ??

a) Radio
b) TV
c) Billboard
d) All of the above


Which of the following is not a type of digital marketing activity ??

a) Social marketing
b) Print advertising
c) Internet marketing
d) e-marketing


What is an ad group ??

a) An ad group is a collection of related keywords and ads
b) An ad group is a collection of related ads
c) An ad group is a collection of related campaign settings and ads
d) An ad group is a library of your ads grouped by category


MCQ On Digital Marketing


Every website is hosted on a server ??

a) True
b) False


What is anchor text ??

a) It is the visible text that is hyperlinked to another page
b) It is the main body of text on a particular web page
c) The text within the left or top panel of a web page
d) It is the most prominent text on the page that the search engines use to assign a title to the page


Which of these statements is correct ??

a) There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget
b) 98% of marketers affirm that offline and online marketing are merging
c) Online marketing professionals are paid 50% less than marketing professionals
d) Around 25% of the global population is now on the Internet


The best way to improve search engine ranking is with ??

a) Video
b) Blog
c) Having at least 500 words of text per page
d) Using a lot of graphics per page


MCQ On Digital Marketing


The sequence of a sales process is ??

a) Lead generation, call, presentation & sale
b) Sale, presentation, Lead generation & call
c) Presentation, Lead generation, Sale & Call
d) Lead generation, Call, Sale & Presentation


Which of the following statements is true ??

a) LinkedIn works best for B2B organizations
b) Pinterest is great for driving traffic to your product catalog on your website
c) Facebook is excellent for businesses that operate in the consumer market
d) All of the above


The extended ps of service marketing mix are ??

a) People, Product, Place
b) Price Physical Evidence, Promotion
c) Physical Evidence, Process, People
d) Product, Process, Physical Environment


Real-time bidding is a form of programmatic buying ??

a) True
b) False
c) Partially True
d) None


Marketing MCQ: Multiple Choice Questions On Marketing

Marketing MCQ. Multiple Choice Questions on the topic of Marketing.

Marketing MCQ


Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side ??

A. Selling side
B. Formulated side
C. Management side
D. Forecasting side


In ________ more customers would like to buy the product than can be satisfied ??

A. latent demand
B. irregular demand
C. overfull demand
D. excessive


In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment ??

A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)


Good marketing is no accident, but a result of careful planning and ??

A. Execution
B. Strategies
C. Tactics
D. Research


Marketing MCQ


Marketers often use the term ___________ to cover various groupings of customers ??

A. People
B. Buying power
C. Demographic segment
D. Market


Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ??

A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability


The most formal definition of marketing is ??

A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.
E. improving the quality of life for consumers


Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ??

A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets


Marketing MCQ


The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots ??

A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept


What is marketing management ??

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value


In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality ??

A. Brand image
B. Distribution
C. Promotion
D. Price


The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features ??

A. Product
B. Marketing
C. Production
D. Selling


Marketing MCQ


A transaction involves ??

A. at least two parties
B. each party is capable of communication and delivery
C. each party is free to accept or reject the exchange offer
D. all of the above


Global marketers must decide ??

A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above


The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as ??

A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept


__________ goods constitute the bulk of most countries’ production and marketing efforts ??

A. Durable
B. Impulse
C. Physical
D. Service


Marketing MCQ


In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of ??

A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market


Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs ??

A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation


Information can be produced and marketed as a ??

A. Product
B. Show
C. Reality
D. Service


The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as ??

A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production


Marketing MCQ


In the course of converting to a marketing orientation, a company faces three hurdles ??

A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs


Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store ??

A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope


Many countries have ________ industries to create greater competition and growth opportunities ??

A. open-market
B. deregulated
C. regulated
D. scientifically segmented


Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful ??

A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus


Marketing MCQ


A Marketer is someone seeking a response from another party, called the ??

A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect


Customers are showing greater price sensitivity in their search for ??

A. The right product
B. The right service
C. The right store
D. Value


Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer ??

A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization


Marketing MCQ


In latent demand, consumers may share a strong need that cannot be satisfied by a ??

A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product


Rising promotion costs and shrinking profit margins are the result of ??

A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition


Sales force compensation should direct the sales force toward activities that are consistent with ??

A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the above


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